The core problem
The project delivered. The change did not.
Most organizations treat change management as a communication plan with a training schedule attached. They measure success by what they launched, not by what actually changed. They assign it to a project team instead of building it into the way the organization operates.
They confuse activity with adoption. And six months after go-live, the old behavior is back.
"Communication is not adoption. Training is not behavior change. A change is done when the old way has disappeared, not when the project closes."
What the guide covers
What OCM actually is, and the three things most organizations confuse it with
ADKAR as a diagnostic, not just a model, and where it most commonly breaks down
Sponsor behavior versus sponsor support, and why the difference determines everything
Resistance, where it actually comes from, and how to distinguish it from legitimate concern
What go-live readiness actually requires beyond training completion
Activity versus impact, and what OCM should actually measure
Embedded OCM versus episodic OCM, and how to build the former
OCM in the AI era: what changes and what stays the same
From the guide
The most useful question at go-live.
Who pays the price of this change? The people who pay the highest price, in additional work, disrupted habits, or lost status, are the ones most at risk of reverting. Plan for them first.
This is the question that separates change management that solves the actual problem from change management that deploys the same solution regardless of the problem.
From the field
At Seattle Public Schools, a 15-person HR team was moving from a paper-based world to a modern system. Every aspect of how they worked was going to change. The initial approach was almost entirely communication-based. It didn't move adoption. Redesigning around manager-led adoption, and getting the school board off the sidelines and into visible leadership, was what changed everything.
The OCM Field Guide
37 questions · 9 parts · Full practitioner reference
Questions? ccognasso@gmail.com · 360.951.7433